Just five years ago, if you told someone that your job title was a blogger, you would have been met with a combination of confusion and disbelief. “Are you sure that’s a real job? How are you getting paid?” Up until now, “blogger” is not used as an official job description on documents and bank statements and instead replaced with words like “content producer”’ or “new media entrepreneur.
Fortunately, more and more marketers and businesses realize the potential of blogs as an advertising tactic that is cost-effective and can reach a broader audience than traditional advertising. Because of this, blog marketing was born and made it possible for bloggers to sustain a life supported by their passion for writing.
Currently, if you total the number of followers on some of the most famous blogs, it would amount to billions. If you are one of those blogs that have millions of visitors everyday, there’s a good chance that you are making just as many millions in the form of bills from paid advertising as well as from the reviews you write. Some people get annoyed by the side banners or automatic video plays that pop up on websites. Next time this happens to you, just remember that you are enjoying quality content because the creator is able to pay for his bills.
However, if you are a blogger just starting out and are wondering how you can increase your blog marketing appeal, here are a few tactics to attract advertisers.
1. Do not create a blog to get rich
Probably the number one advice a famous blogger will give you is to create content that you enjoy making. Do it because you love doing it. Do it for yourself first and eventually, you will attract the right audience. If you start a blog because you want to get rich, people will pick up on it you can study blog https://www.seoexplode.com/blog/
2. Content is key
Make sure that you are confident with your writing skills. Produce high quality blogs infused with your signature style. When people are reading it, they know it’s your voice. Start by writing reviews of products or services you use for free. If you make well-written and honest reviews, they can be used to shaped popular opinion. Eventually, word will get around to advertisers.
3. Find your selling point
Write about topics that are relevant to a whole society or to a certain group of people or a niche. Even though you should take note not to box yourself in a certain genre, it is important to have a unique selling point. Marketers operate through a target audience. Find your target audience by deciding on what kind of blog you want, whether it’s a fashion, lifestyle, music, food, or any kind of blog. Know your audience so marketers will know which brands to promote on your site.
4. Build your network
It is a must for you to promote your content because by doing so, you are also promoting the brand involved. There are many tactics to increase traffic on your website and one of the most commonly used is Search Engine Optimization (SEO). If you want more people to visit URL links to your site, focus on adding relevant keywords to your titles, tags, or main body. This will allow your web page to turn up at the top results of search engines.
With the help of an SEO consultant, build a network among similar blogs. They will post links to your website on their website which also act as recommendations. If you need help with the technical side, SEO consultants will help you. Even though you may need to shell out money for promotion, your investment will return to you if your blog is worth it.
By following some of these tactics, you’ll increase your chances of being a notable player in the industry of blog marketing.