Yahoo! It's Y!ou

Yahoo recently launched a $100 million marketing campaign with a new slogan, a new angle, and now a new TV commercial, all focused on one thing: "Y!ou.". Yahoo however did not reveal if the making of the ads cost $100 or does it include TV royalty. And $100 million can sure feed a lots of hungry children and $100 million can also fund a Hollywood movie.

"Watch and wonder in new ways -- in you ways," the ad tells viewers as several thousand clubbers do a Bollywood-style dance in a giant "Y-O-U" formation seen from above.

Yahoo, according to the peppy commercial, is a place that will launch "a billion yodels." We have to wonder: is that really such a good thing? Or just plain money wasting.