IKEA Leko Eco-friendly Compact Concept Car
Fed up of gas guzzling American's car? There's an automotive rumor buzzing in the Internet and it's all about pairing assemble-it-yourself Swedish giant home furnishings and furniture manufacturer IKEA — with the launch of mystery eco-friendly compact concept car called LEKO (it's a punt shot of Lego car). Can you take it home in a box and assemble it with a set of Allen keys and some wooden pegs?
Little is known about the automobile, but the LEKO does have the support of the World Wildlife Federation (WWF). No word if the card is made of fiberboard, and whether parts will have to be assembled after purchase. Not sure if Insurance companies are willing to cover LEKO car just in case of accident due to improper self-assembly or due to some loosen screws.
When IKEA quotes ‘affordable solutions for better living’, it actually means it for almost every product on their shelves. Be it a home improvement products or an automobile, the company sticks to its motto of rendering affordable yet stylish and functional products. If you are re-reading the last sentence to understand whether the mention of automobile was an error, then hold on as it could be absolutely real.
Head on over to the IKEA concept car website, and you’ll find a French chap purporting to be the designer of the IKEA LEKO, touting its modular design and World Wildlife Fund backing.
We’re not entirely sure how the IKEA LEKO concept car could be especially eco-friendly, unless IKEA has invented a way to power cars with meatballs or maybe self-power with legs (like those from the Flintstone cartoon shows), so we’re going to go ahead and label the IKEA LEKO concept car as a marketing gimmick.
The best eco-friendly vehicle in this world is still a pair of shoes or sneakers.
LEKO parts ...
Problem is, you've got to build Leko yourself…
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4 comments:
ummmm... that picture of a disassembled car looks like a VW Golf from the 90's
To me as a French, LEKO sounds the same as " l'éco ", as in "économique" (inexpensive) and "écologique" (ecological).
The flash filename is "covoiturage" (carpooling), a service that's already in place for some French IKEA stores' employees.
There is no website or marketing for leko in any country besides France.
So it's just a buzz marketing campaign for France, probably for an extension of the carpooling service to the customers.
Jean-Baptiste,
Thanks for the additional info.
First I would have to say, that from my experience Ikea has far worse reputation, than their product quality actually is. You could almost say, that Ikea is often actually the only possibility for a young family to buy new, reasonably good quality furniture for their first house (using their own money that is)
About the actual Leko-concept: My guess is, that Leko will be a type of car-sharing concept, where people will be able to rent a car where they need it, and when they need it for a remarkably affordable price.
On the other hand, the thought of a do-it-yourself car, which is purchased in brown cardboard boxes does sound a bit too juicy not to play around with: http://www.ikealeko.com/first-real-images-of-ikea-leko-leaked/
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