The success of underdog Slumdog Millionaire

Before Slumdog Millionaire nomination for the Oscar awards, no one would believe that the underdog movie would actually make it to the top. From underdog, Slumdog Millionaire has now became a super duper masala hotdog after it dominates the Oscar with 8 awards.

Slumdog Millionaire has done India one great service. In it the good guys are Indian, the bad guys are Indian, the lovers are Indian, the little kids are Indian. The slum is in India. It's not about some American coming to India to rediscover himself whether its in the Marabar caves or Calcutta's City of Joy. Hollywood might have made it but Indians get to star in their own fairy tale.

One lesson learned from the Slumdog Millionaire's great success is that the film is unique in the making, casting and story telling. A niche of a movie plus great reviews. That make it an Oscar award winning movie.

The same case applied to successful blog. Successful blogs have unique if not niche contents AND mass traffic visiting the blogs.

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