Pop culture of Hadaka Matsuri - Naked Man Festival

Where else can you go to see thousands of loincloth-clad men soaking wet and frolicking around in the wintry night? Not America but Japan.

The Naked Man Festival (aka Hadaka Matsuri) takes place in Saidaiji, Japan. Men from all over the world flock to this small town to consume copious amounts of sake and run around in the middle of winter in their underwear.

They form small groups and run around the neighborhood chanting “Washoi! Washoi! Washoi!”



More photos at: Hadaka Matsuri: The Naked Man Festival

A hadaka matsuri hadakamatsuri (裸祭り, hadakamatsuri?) (lit. naked festival) is a type of Japanese festival, or matsuri, where participants wear a minimum amount of clothing; usually just a Japanese loincloth (called fundoshi), sometimes with a short happi coat, and very rarely completely naked. Whatever the clothing, it is considered to be above vulgar, or everyday, undergarments, and on the level of holy Japanese shrine attire. Naked festivals are held in dozens of places throughout Japan every year, usually in the summer or winter.

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